#ReadUp: A Call-to-Action for Education and Literacy

Pearson is supporting a new campaign with First Book, supported by Project Literacy, to provide books to children from low-income families in the US

Children from one of First Book's literacy programs show some of the books they've been enjoying

First Book and Pearson, the world’s learning company, are encouraging America to #ReadUp as part of their campaign dedicated to raising the importance of literacy in the week leading up to Election Day. The campaign will unlock funds for new books to children in need and promote informed decision-making as Election Day draws closer.

For every use of the #ReadUp hashtag through November 8, 2016, First Book will donate a book to a child in need, with funding from Pearson, of up to $10,000.

“Among the many issues discussed in this year’s election season, the importance of an informed electorate has taken center stage,” said Kyle Zimmer, First Book president and CEO. “But key to the growth of an educated public is the ability to read and think. Raising the next generation of voters is dependent on the equitable and widespread distribution of books and educational resources. This is the mission to which First Book has dedicated itself for nearly 25 years.”

Jennifer Young, Director of Social Impact Programs at Pearson, said:

“Literacy is the foundation for learning. Without literacy, people can’t access education, are more likely to experience poverty, and are unable to participate fully in society. That’s why Pearson founded and convened Project Literacy, a global campaign to close the literacy gap by 2030 – a gap that stands at one out of every tenth person on this planet who is locked out of the opportunities that literacy can bring. Pearson is very proud to be supporting the great work of First Book to help thousands of children start their journey towards a life of literacy and lifelong learning.”

Even if it is tough to imagine, the wide-eyed and curious children of today will become the voters of tomorrow. Having an informed electorate doesn’t happen overnight. The #ReadUp campaign aims to help give children the resources they need to explore their curiosities, ask important questions, and ultimately become well-informed voters.

And who knows, it might just be one of those children who we’re voting for  in the future.

Education is the foundation of our future. Use the hashtag #ReadUp on social media to promote literacy and provide a new book to a child in need. Visit First Book’s social media (FacebookTwitterInstagram) to join in the conversation. 

25 Feb 2017 - 13:32

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